How did the bag come about?
My sister and I wanted to find a textile alternative to plastic lunch boxes for children and also to sew some useful and attractive cloth containers in our free time. Our search led us to a specially coated material and some samples of a fabric that have excellent properties for storing food in it. This fabric worked wonders for bread, which is important because the higher the quality of ingredients (naturally fermented yeast, rye, no use of old breadcrumbs, etc.), the longer bread lasts without becoming stale or hard. Since it only works for a short time for thawed-out semi-finished products, our bag has only limited use there.
After we got the fabric certified for contact with food, it took us several months to figure out the right way to sew a washable two-layer bag that can be properly closed and also used for buying bread in at the same time. Once we had that, we registered the final form and production as a protected design.
How did selling them go in the beginning?
We were surprised by the amount of interest of customers. The first months were overwhelming because we only had a few seamstresses, simple e-shop and were carrying packages to the post office. We managed to get by with generous help from our family. When the interest didn’t let up, we decided to go all out and build a showroom and store in Frýdek-Místek. We found a wonderful place next to Frýdek Castle. Customers can come in and browse and order off the shelf, paying by card if they wish
In the beginning, we had polka dot patterns and fabrics printed on a digital printer, which was quite complicated. Our line is much broader today and we are constantly adding new designs and thinking about what people might like next, what with a modern kitchen and what for a cottage. We found a Czech manufacturer of premium cotton fabrics with many beautiful patterns.
Where are your bags sewn?
In addition to local seamstresses, we have contracted sewing workshops further afield, as well as sheltered workshops, thus giving our core activity a social dimension. Packing and shipping is managed here by a skilled workforce.
Yes, we are really lucky to have such great people. Thanks to them, we can also sew bags with drawings or bags tailored for a specific use. We’re always thinking up gift collections and we have a new line of bags coming out with inscriptions and prints.
What are your next plans?
The modern age favors environmental solutions and waste-free technologies, and that makes package-free shopping popular. Our bags are going to health food stores and stores that don’t use packaging. We are expanding our line to include cotton bags for package-free shopping. In addition, we use all leftover fabric to sew small bags, so nothing gets thrown away.
It’s great that people see that a bag works just as easily as a T-shirt or socks. We know that it’s not a completely natural material like hemp or flax, but again it can do something extra and it’s very practical. It will help in the fight against plastics and food waste, and it will also make people happy and be a great addition to the kitchen. I’m sure we will find still many more ways to use it.